The Approach
Acquisition - Amplify Fundraising managed lead acquisition strategy, Meta performance and audience optimisation.
Continuous Optimisation - Insights from fundraising calls continuously informed campaign adjustments and improvements across lead acquisition activity.
Conversion - GiveTel converted digital leads into committed supporters through meaningful donor conversations and rapid follow-up. A key driver of success has been the use of First Nations fundraisers within the campaign wherever possible, creating authentic supporter conversations grounded in lived experience and cultural understanding. Combined with continuous optimisation between GiveTel and Amplify Fundraising, this approach helped steadily improve conversion performance and establish Regular Giving as CFD's largest revenue stream.
Final Takeaway - This campaign demonstrates what is possible when high-quality acquisition, continuous optimisation and expert supporter engagement are combined into a single fundraising strategy. By working alongside CFD and Amplify Fundraising, GiveTel helped transform thousands of digital leads into committed supporters and sustainable recurring income, creating an always-on fundraising program capable of delivering long-term impact for years to come.
“Our regular giving program is now our largest revenue generator which means that it provides sustainable, long-term revenue, and this in turn allows us to plan with more confidence and expand our work so we can work with more communities to back their aspirations and achieve the goals they have set for themselves.”
“The results you’re achieving are exceptional. We’ve seen that you are consistently getting great results and the campaign is continuing to grow because of the work that you are putting in. Thank you again and congratulations on your fantastic results.”